Privacy Policy

Please read this policy carefully as it sets out how we (BlueSwan) use your personal information. If you have any questions about this policy or do not agree with it, please contact us before using this website. We may change this policy from time to time by updating this page.

In general, you can visit our website without giving us any information, and we do not know directly who you are. If you are one of our anonymous visitors, please bear in mind that we may still record the areas of the website which you visit; and collect information about your computer, such as which browser you are using, your network location and the type of connection you are using (e.g. broadband, ADSL etc.) by using cookies.


A cookie is a file containing an identifier (a string of letters and numbers) that is sent by a web server to a web browser, and stored by the browser. The identifier is then sent back to the server each time the browser requests a page from the server. This enables the web server to identify and track the web browser.

We may use both ‘session’ cookies and ‘persistent’ cookies on the website. Session cookies will be deleted from your computer when you close your browser. Persistent cookies will remain stored on your computer until deleted, or until they reach a specified expiry date.

We will use the session cookies to keep track of you whilst you navigate the website. We will use the persistent cookies to: enable our website to recognise you when you visit and keep track of your preferences in relation to the use of our website.

We use Google Analytics to analyse the use of this website. Google Analytics generates statistical and other information about website use by means of cookies, which are stored on users’ computers. The information generated relating to our website is used to create reports about the use of the website. Google will store this information.

Important information about cookies:1) Cookies cannot carry viruses or install malware and do not hamper the performance of your browsing device in any way.2) By using the BlueSwan website, you are agreeing to our Privacy and Cookie policies and consent to the use of cookies as described on this page.3) BlueSwan cannot be held liable for the content or cookies served by sites we may link to.4) If you interact with BlueSwan on a social network you may have cookies dropped on to your browsing device. We do not control the setting of, and accept no liability in connection with these cookies – please look at third-party websites for more information about what they do with cookies and how you can manage them.

Direct Marketing

The BlueSwan website contains a subscription database should you opt-in as a subscriber. As a subscriber, from time to time we send you information that may be of interest either by post, email or SMS or we may want to contact you by phone. However, we will only send you marketing if you have opted to receive it.

We will always give you an opportunity to unsubscribe from receiving any marketing from us in each communication we send to you.

We may also retain copies of any correspondence you send us and we will certainly keep details of your registration history with us.

The main reason we use this information is for:- internal record keeping;- answering your queries;- contacting you for market research and marketing.

We may contact you by e-mail unless you have opted for us not to do so.